I have worked within the beauty and fashion industries for more than 10 years, collaborating with entrepreneurs, founders, independent brands as well effectively leading in-house teams to achieve high quality results across varying budgets.

My experience encompasses all touch-points, ranging from end-to-end production of seasonal lifestyle campaigns and ecommerce shoots to creating engaging social-first content.

I have also managed a busy in-house ecommerce studio with a high volume output and short lead times. Including managing a full studio upgrade from kit sourcing to set design and setting production guidelines.

Throughout this journey, I have cultivated a vast network of outstanding freelance talent, which includes exceptional photographers, videographers, hair and makeup artists, fashion stylists and models. With every new project I pay the upmost attention to the team, ensuring I select the best talent and always creating a friendly, respectful and productive environment.

Production

  • Client liaison

  • Pre-production and project management

  • Shoot day on-set lead

  • Post-production management

  • Location scouting, recces & permits

  • Talent booking

  • Prop sourcing

  • Budget planning and management

  • Crew sourcing and management

  • Studio management

As well as working behind the scenes on productions I have front-of-camera experience presenting styling tips, new collections and social first edits and features including TikTok live. Since 2023 I have been a guest presenter and fashion expert on QVC TV presenting live on-air.

Black-and-white portrait of a woman with shoulder-length hair, wearing a patterned blouse, standing with her arms crossed, looking at the camera with a slight smile against a plain background.